Building a Digital Brand:
How to Apply Digital Marketing Techniques to Your Personal Brand and
Boost Credibility in Your Career

This is a joint webinar provided by NCDA and CERIC

Presenter: Ryan Rhoten
Dates: Wednesday, November 21, November 28, & December 5, 2018
Time:  12:00 pm – 1:00 pm ET
Cost:   Full Series NCDA Member: $119 ($CAD)
Cost:   Full Series Non-Member: $159 ($CAD)
Registration: https://ceric.ca/events/webinar-series-building-a-digital-brand-how-to-apply-digital-marketing-techniques-to-your-personal-brand-and-boost-credibility-in-your-career/

In addition to access to the live webinars, all registered participants will receive a password-protected video recording of each session, available for one week from its live broadcast date, in case you miss one.

Today, potential clients and hiring managers carry your reputation with them in their back pockets. In our ever-increasing digital world, your online presence leaves a perception of who you are and how you add value. If not managed, your online profile can quite literally, cost you opportunities.

However, if managed properly, your digital brand can bring opportunities to you as well as boost credibility in your career. As we continue to move more and more of our personal information online, what people find when they search for us will make the difference between staying the same or reaching our full potential.

During this webinar series, you will learn how to craft your digital brand by building a brand message that resonates, focusing your message online, and finally, connecting with your audience the right way. Learn these digital marketing techniques for your own career development or to coach your clients on their digital brand in a digital-first world.

Your online presence matters - what does yours say about you?

Webinar #1: Build Your Brand Message
Wednesday, November 21, 2018 | 12:00 pm – 1:00 pm ET

• Understand the importance of your digital presence
• Learn how to define your brand
• Learn the difference between personal brands and personal branding
• Learn how to position your brand for the role you want
• Learn how to create your personal brand message (statement)

Webinar #2: Focus Your Message Online
Wednesday, November 28, 2018 | 12:00 pm – 1:00 pm ET

• Learn how to integrate your brand message online
• Understand the importance of a personal website
• Learn the 3 questions every website must answer
• Learn how to align your brand online
• Learn how to conduct a digital audit for your brand

Webinar #3: Connect with Your Audience 
Wednesday, December 5, 2018 | 12:00 pm – 1:00 pm ET

• Understand the importance of creating content for your brand
• Learn how to use the Content Pyramid ™
• Understand how to use social media the right way
• Learn how to use LinkedIn for networking
• Learn how to use Twitter chats to grow and connect with your audience.

Ryan Rhoten is the author of the book CareerKred, Four Simple Steps to Build Your Digital Brand and Boost Credibility in Your Career. He also hosts the popular podcasts, The BRAND New You Show and CareerTech where he explores how to leverage technology to build a Kredible Brand ™ that brings opportunities to you. Ryan’s standing room-only session at the 2018 NCDA National Career Development Conference was one of the top-rated on the program.

Register now at https://ceric.ca

Career Exploration & Search for the LGBTQI Community

Presented by John Long and Christian Chan

Explore key questions, challenges and practices impacting members of the LGBTQI community, such as: being “out” in your job search, being “out” in the workplace, researching “Inclusive” work environments, equal employment practices, career exploration, and job search.  Career practitioners across a variety of settings will obtain targeted information and resources to offer guidance and support to students, employees and clients. 

Click here to listen to the recorded webinar.

Click here to obtain CEUs

Questions? Contact: Alicia Cheek, acheek@ncda.org or 918.663.7060 or (866)FOR-NCDA

Presented by John Long and Christian Chan

John Long is a professional coach, university instructor and career transition survivor (serving almost two decades in healthcare management roles).  His private coaching practice has offices in Atlanta, GA and Jacksonville, FL.  He specializes in career and life coaching, and is the author of the new book, Career Judo – The Martial Art for the Mindful Career.  He also teaches undergraduate courses in education, student success and psychology.  John has completed and education specialist (Ed.S) degree with a major in counseling and educational psychology and a master of science (M.S.) with a concentration in career development.  His professional credentials include: Board Certified Coach, Certified Master of Career Services, Global Career Development Facilitator, Certified MBTI Practitioner, and qualified Strong Interest Inventory Practitioner.  John’s work with students and clients takes a strengths-based approach blended with elements of positive psychology and solution focused change.  John currently serves on the NCDA Credentialing Commission and the NCDA Committee on Diversity Initiatives and Cultural Inclusion.

Christian D. Chan is an Assistant Professor of Counseling at Idaho State University, Co-Chair of the National Career Development Association (NCDA) Committee on Diversity Initiatives and Cultural Inclusion, Member-at-Large for the Association for Adult Development and Aging (AADA), and Past-President of Maryland Counseling Association.  His interests revolve around intersectionality of cultural and social identity; multiculturalism in counseling, supervision, and counselor education; social justice; career development; critical research methods; acculturative stress; intergenerational conflict; and cultural factors in identity development and socialization.  His prior professional experiences include case management with foster care adolescents, career development, higher education administration, intensive outpatient counseling, and outpatient counseling, providing individual, couples, parent-child, group, and family counseling services.  Within higher education, he has served as an instructor and co-instructor to Master’s and doctoral students in clinical mental health counseling; school counseling; marriage, couple, and family counseling; rehabilitation counseling; and counselor education and supervision.  In addition to contributions of peer-reviewed publications in journals, books, and edited volumes and 78 refereed presentations at the national, regional, and state, he recently received the American Counseling Association Courland C. Lee Multicultural Excellence Scholarship Award and Association for Counselor Education and Supervision Outstanding Graduate Student Leadership Award.

The NCDA 2017 Webinar series presents: 

Ethical Decision Making: Putting Ethics into Practice

 Presented by: Keley Smith-Keller, Ed.D.

This webinar will provide attendees with an ethical decision-making framework they can use when evaluating ethical dilemmas. The NCDA Code of Ethics will be referenced in this webinar. Attendees will have a hands-on opportunity to put the decision-making framework into practice with the case study presented in the webinar.

Keley Smith-Keller, Ed.D., is the past co-chair of the NCDA Ethics Committee. She has worked in career development at the postsecondary and secondary level for 17 years. Her experience includes individual and group career counseling and coaching. She’s also been a manager in both the nonprofit world and higher education.

Click here to watch the recorded webinar.

Click here to receive CEUs

Questions? Contact: Alicia Cheek, acheek@ncda.org or 918.663.7060 or (866)FOR-NCDA

The NCDA 2016 Webinar series presents:

Maximize Your Strengths to Thrive in Your Professional Life

Presented by: Cori Shaff, M.Ed.

As career development practitioners, we spend a lot of time helping others and contributing in our communities.  And sometimes we forget about helping ourselves.  In celebration of Career Development Month, you’re invited to participate in an interactive webinar to reflect on your overall well-being and to identify strategies on how to use your strengths to build upon what you’re already doing so that you can thrive in your professional role.  You are encouraged to complete the StrengthsFinder 2.0 before the webinar.

Cori Shaff, M. Ed., thrives in her professional position as a career counselor for university students because she actively uses her strengths every day.  She’s recognized as a local and national leader on strengths, engagement, and well-being through her work leading strengths at the University of Colorado, Boulder.  The campus was recognized as a StrengthsQuest Center of Excellence because of a commitment to helping CU students thrive.  She frequently presents through NCDA on strengths and is excited to share a different perspective about strengths and well-being through this webinar.  Cori is the former president of the Colorado Career Development Association and an alumnae of the NCDA Leadership Academy.

Click here to view the webinar.

Click here to obtain the CEUs

Questions? Contact: Alicia Cheek, acheek@ncda.org or 918.663.7060 or (866)FOR-NCDA

Best Practices Working with International Students

Presented by:

Elif Balin (Rowan University)

Vanessa Lee (University of California Riverside),

Caroline Ray (Western Michigan University),

Kate Larson (Macalester College),

Kimberly Ead (The University of Vermont),

Priyanka Raut (University of Houston)

Un Yeong Park (University of Illinois at Urbana Champaign)

 Webinar Presenters Bios

• Learn strategies of engaging employers in the benefits of hiring international students.
• Gain tools to working across campus to address the needs of international students.
• Develop resources to expand global opportunities for international students.

To view recorded webinar, click here.

Click here to obtain CE certificate

2016 Webinar sponsored by NCDA

Designing and Delivering Effective Career Services: The marriage of critical ingredients and theory-based approaches

The Florida State University Career Center has successfully delivered career services to diverse populations, including community members, for more than 40 years. Dr. Lenz will share how the Center has incorporated the critical ingredients for career interventions into a theory and research-based center that provides differentiated services based on clients’ readiness. The webinar will include time for questions.

Presented by: Janet Lenz, PhD

Janet Lenz is the Program Director for Instruction, Research, & Evaluation in the Florida State University Career Center, and an Associate-In faculty member in the Florida State University College of Education’s Department of Educational Psychology and Learning Systems (EPLS). Dr. Lenz coordinated the Ed.S./Master’s career counseling specialty within the EPLS Psychological Services in Education program for 6 years. She received her BS degree in Sociology from Virginia Commonwealth University, and her MS degree in Student Personnel Administration and PhD in Counseling and Human Systems from Florida State University. Dr. Lenz is a past-president of the National Career Development Association (NCDA) and an NCDA Fellow. She is a National Certified Counselor (NCC), Master Career Counselor (MCC), and a Career Development Facilitator Instructor. She received the American Counseling Association’s 2007 Professional Development Award. Previously she served as the Program Director for Career Advising, Counseling, & Programming in the FSU Career Center. In addition to her FSU experience, Dr. Lenz worked at the University of Texas at Austin and the University of North Carolina at Greensboro career centers. She has authored or co-authored more than 70 publications in the career area including books, book chapters, monographs, articles, and technical reports. With Robert Reardon, she is the co-author of the new text, Handbook for Using the Self-Directed Search: Integrating RIASEC and CIP Theories in Practice. With colleagues Sampson, Reardon, and Peterson, she co-authored the text, Career Counseling & Services: A Cognitive Information Processing Approach, and the student text and instructor’s manual for Career Development and Planning: A Comprehensive Approach. She is also a co-author of the Career Thoughts Inventory and the Career Thoughts Inventory Workbook.

To View the recorded webinar, click here.

Click here to obtain CE certificate - Click here!

The traditional way most people view career relates to paid work, and this narrow focus dilutes efforts to make effective sustaining interventions in peoples’ lives. In recognition of purpose, personal agency, and spirituality in career construction, participants are introduced to Depth-Oriented Values Extraction (DOVE) and review several specific interventions designed to move beyond objective assessment and toward the client’s inner “true self”.

Webinar attendees will leave this session with 1) A brief overview of the career-life paradigm that informs the DOVE process and fundamentals, 2) the recently modified wellness paradigm that re-frames career to giving and/or receiving CARE across all career-life roles, including the addition of a new life role that affects virtually every individual, and 3) a PDF that provides a succinct summary of the paradigms, relevant references, Internet resources and suggested tips for career services providers working in a variety of K-12, college and agency settings, including multi-cultural clients and students.

Edward Anthony Colozzi, Ed.D., (careercoachcolozzi@verizon.net and www.creatingcareerswithconfidence.com) is the owner of Career Development and Counseling Services in Massachusetts and provides corporate trainings, individual counseling, and motivational speeches for adults and youth. Ed pioneered and coined the “career-life" paradigm 1977 in Hawaii/throughout Pacific Basin Rim, to re-frame career as multiple roles people play throughout life and focuses on spirituality/wellness in the context of career-life choices. He expanded his paradigm in 2011 to focus on career as CARE. His work with "discovering client callings" involves Depth Oriented Values Extraction (DOVE). He has published book chapters and articles on these and related topics as well as a self-paced workbook, "Creating Careers with Confidence". Ed has served in teaching, counseling, and career development center coordinator positions and worked at both graduate and undergraduate levels for over forty years. He has provided numerous staff development workshops in a variety of national and international settings. He is the founder/co-host of the #schools2life Tweet Chat and the LinkedIn schools2life Discussion Group. Ed is a MA State licensed mental health counselor, a nationally certified counselor, a master career counselor, a MA State Certified Trainer, and an NCDA Fellow.

To view the Webinar Recording, click here.

For CEU Certificate: Order Today!

The NCDA Ethics Committee revised the NCDA Code of Ethics. Changes include substantial updates to the social media, internet, and technology sections. Case studies and questions will be used to make the presentation valuable to all. Viewers will also learn a process for discerning ethical behavior.

To view webinar recording, click here!

For CEU Certificate, ORDER TODAY!!

Sponsored by: NCDA Technology Committee and the Professional Development Committee

To view webinar recording, click here!

For CEU Certificate, ORDER TODAY!!

To view webinar recording, click here!

For CEU Certificate, ORDER TODAY!!

Panelists include:
• Dr. Janet Lenz - Cognitive Information Processing Theory
• Dr. Joe Johnston - Holland’s RIASEC Theory
• Dr. John Krumboltz - Happenstance Theory
• Dr. Gail Hackett - Social Cognitive Career Theory
• Dr. Spencer Niles, Moderator

To view the video, click here: http://www.youtube.com/watch?v=cLkhORZo0Sc

For CEU Certificate, ORDER TODAY!!

To view webinar recording, click here!

For CEU Certificate, ORDER TODAY!! 

Winnowing Career Assessments in the Information Age:
Career Assessment Instruments, the Internet, Social Justice, and Professionally Conscientious Practice

The internet provides increased access to career information and career assessment instruments. Such access affords more people than ever before with career development resources. Moreover this increased access via the internet is a unique opportunity for career counselors and other career development helping professionals to be agents of social justice in helping traditionally marginalized groups of society utilize such interventions. However, there is little to guide the career counselor and consumer in discerning the quality of career assessment instruments including often even the purpose and/or ‘origin’ of such career assessments.

This webinar discusses this tension among increased access, consumer protection, and quality control and presents resources for professionals to use in evaluating career assessment instruments.

Learning Objectives:

• Understand the use of career assessments as a social justice issue.

• Become aware of the advantages and dangers of increased availability of career assessments (via the internet/world wide web) in the information age.

• Learn several resources for discovering and evaluating career assessment instruments.

Presented by: Dr. Chris Wood

Dr. Chris Wood is an Associate Professor in Old Dominion University’s Counseling and Human Services department. In addition to being a counselor educator, Dr. Wood has experience as a high school counselor, a counseling department chair, a counselor/group leader at a residential youth facility for adjudicated youth/troubled teens, and a career counselor/career assessment coordinator at an alternative school serving grades 7-12.

Dr. Wood has been Principal Investigator, Faculty Research Associate, or Research Methodologist on over $3 million in grants. His grant experience includes over a dozen research projects investigating the efficacy of career development interventions in K-12 settings. He was a career assessment coordinator and research assistant on a $1.3 million dollar Community Employment Education Center grant from the Office of Adult and Vocational Education and a Faculty Research Associate on a grant from the National Research Center for Career and Technical Education.

Dr. Wood has over 30 conference presentations and 30 publications including articles in Professional School Counseling, the Journal of Counseling & Development, the Journal of College Counseling, Counselor Education & Supervision, Career Planning and Adult Development Journal , and The Elementary School Journal. He is currently the Editor for the Professional School Counseling journal, the flagship research journal for the American School Counseling Association (ASCA).

Click here to view the webinar.

Click here to obtain CEUs.

Questions? Contact: Alicia Cheek at acheek@ncda.org or 918.663.7060